Preparing Different Roux for Specific Dishes

Roux pic


Jason Altzman serves as the managing principal of Aero Marketing Group, a promotional and specialty events agency based in Phoenix, Arizona. When he’s not busy overseeing the company’s daily operations, Jason Altzman enjoys cooking.

A roux, a basic cooking technique that every home chef should know, is made from flour and fat and used to thicken soups, gravies, sauces, and other dishes. Unlike other thickening agents, roux is smoother, more stable, and more delicate and can be varying consistencies and colors.

White roux is the lightest colored roux, which is made by mixing flour with butter or oil. It is cooked for a very short amount of time, usually two to three minutes or until the flour’s raw flavor is cooked out. This keeps the white color of the roux and allows it to be used in white sauces, such as bechamel.

Blonde roux, also known as golden or yellow roux, is cooked a bit longer until the roux has caramelized slightly. This takes roughly three to five minutes. This type of roux is the most commonly used because of its balanced taste and flavor. Soups, stews, and sauces frequently use blonde roux as a thickening agent.

When a roux is cooked for around ten minutes it develops a dark brown color and has a sharp aroma, which is why it’s referred to as brown roux. This thickening agent is often used to create brown sauces or gravies. When the flour is cooked this long, its ability to thicken liquids is degraded, which means that brown roux does not thicken dishes as much as white or blonde roux.


Film Rights to Ben Mezrich’s Woolly Purchased by Major Studio

Author Ben Mezrich pic

Author Ben Mezrich

As managing principal of Aero Marketing Group (AMG), Jason Altzman oversees the specialty event and promotional agency’s day-to-day operations. These include managing sales, client relations, and interagency teams. In his leisure time, Jason Altzman enjoys the work of author Ben Mezrich.

Mezrich created the nonfiction narratives The Accidental Billionaires and Bringing Down the House. These works inspired the films The Social Network and 21, respectively. The author’s latest book, which details the scientific community’s quest to bring the woolly mammoth back from extinction, is also set to become a feature film.

Woolly: The True Story of the Quest to Revive One of History’s Most Iconic Extinct Creatures details the real-life saga of scientists trying to resurrect the long-extinct woolly mammoth by injecting DNA from the mammoth into modern-day elephant embryos. Fox and Temple Hill purchased the film rights to the written work.

According to Deadline Hollywood, the film will be directed by Oscar Sharp, who is best known for his short films, “The Karman Line,” and “Sign Language.”

Snowboarding Basics – Your Stance

Snowboarding pic


As the managing principal for Aero Marketing Group(AMG), Jason Altzman runs the day to day operations for this Phoenix, Arizona-based specialty events and promotional agency. In his spare time, Jason Altzman likes to snowboard.

If you are thinking of taking up snowboarding, one of the first things you will want to figure out is your stance. In snowboarding, two stances denote which foot you lead with, called “regular” and “goofy.”

Regular riders ride with their left leg in the front as their lead leg, while goofy riders lead with their right leg. One easy way to figure out which stance will be more natural for you is to have a friend gently shove you from behind. Whichever foot you step forward with to catch your balance should be your lead foot.

Just as the majority of people are right-handed, most snowboarders ride regular, controlling the board with their right leg in the back. With enough practice, you will learn to ride both regular and goofy, a crucial skill for switches and landing jumps.

Strategic Partnerships Equal Better Loyal Customer Rewards


Strategic Partnerships pic

Strategic Partnerships

Based in Phoenix, Arizona, Jason Altzman is the managing principal of Aero Marketing Group, an events and promotional marketing agency. Jason Altzman has tapped into his strategic marketing experience to develop a number of unique reward systems for employees and clients.

Businesses spend up to 10 times more attracting new customers as they do selling to existing ones. Existing clients also spend an average of 67 percent more. In business, recognizing loyal customers will be less costly and more profitable over time.

Recognition can come in the form of loyalty programs. Points systems are great but must offer exceptional value. Instead, consider strategic partnerships with companies in complementary industries. For example, a vet may decide to partner with a pet food store; a fitness center may partner with a health foods store. Co-branded partner deals provide a mutual opportunity to tap into each other’s customer base, increase visibility, and piggyback off each other’s resources. Loyal customers, in turn, benefit from the discounts offered at both businesses.

The 2017 Winter X Games in Aspen, Colorado

Winter X Games pic

Winter X Games

Phoenix resident Jason Altzman serves as the managing principal of Aero Marketing Group, an organization that specializes in organizing events and developing memorable promotions for the motorsports and automotive industries. Aside from work, Jason Altzman enjoys traveling, cycling, and snowboarding.

For the last 20 years, the Winter X Games, hosted by ESPN, provide a stage for 200 of the world’s most talented athletes to demonstrate the abilities in extreme winter sports. The 2017 games took place January 26- 29 on Buttermilk Mountain in Aspen, Colorado. At the event, spectators were treated to extreme sporting events, live music, and a youth festival. Tickets for the youth festival and sport events were free of charge.

The 2017 Winter X Games featured 18 events revolving around snowboarding, skiing, snowmobiling, and snow biking, with both male and female competitors. The four-day games featured snowboarder Marcus Kleveland, who successfully landed the first Quad Cork 1800 in-competition. Kleveland went on to win the silver medal in Snowboard Big Air and also a gold medal in Men’s Snowboard Slopestyle.

The Winter X Games have featured snowboarding since they launched in 1997. The sport has soared in popularity as athletes continue to attempt more daring tricks and flips.

Body Alignment for Snowboarders

Snowboarders pic


Jason Altzman, managing principal of Arizona’s Aero Marketing Group, pursues a range of athletic activities in his free time. Jason Altzman is particularly active as a snowboarder.

For snowboarders at any level, posture and alignment are key to a successful run. Good posture on a snowboard begins with a relaxed but upright torso and arms that hang loose at the sides. The shoulders should align with the hips and feet.

Because the exact width of the feet varies by athlete, snowboarders should experiment a bit to see what width feels comfortable. A stance that is too narrow will feel unstable, while too much distance between the feet will make it difficult to turn. Most snowboarders find that a stance just wider than shoulder width corrects both of these problems while optimizing overall range of movements.

On the board, the snowboarder’s stronger foot should be in the back. One quick way an individual can tell which foot is stronger is by standing straight and even and asking another person to push him or her off balance. The foot that takes charge in steadying the body will be the stronger foot.

The snowboarder’s weight should be evenly distributed when the body is at rest. To maintain this balance, the athlete should get used to pushing with the heels or toes on a turn rather than leaning with the upper body. Rotation of the head should precede all turns, as the body follows the eyes and helps keep the snowboarder on track even as direction changes.

Jason Altzman Enjoys the Many Benefits of Cycling

Benefits of Cycling pic

Benefits of Cycling

Currently working as the managing principal for Aero Marketing Group, Jason Altzman uses his previous experience as a driver in motorsports to reach out and work with various clients in that sector, striving to provide the solutions they require. When not spending time at work, Jason Altzman enjoys keeping fit by going cycling.

Cycling provides many benefits for anyone looking to exercise in a new way. Whether it is to get outside and enjoy the fresh air, or simply to release some pent-up energy, cycling has been proven to be a productive form of exercise.

Exercising on a bicycle has been shown to cause less stress on the lower parts of the body than running or jogging, including areas that are prone to injury such as the knees and feet. Many individuals dread going to the gym because it feels competitive and seems much like a task on a to-do list. These same people often tend to view cycling as fun however, because it allows them to be outside in nature, taking in the fresh air. The scenery is easy to change, from going to a neighborhood in their town to cycling in a park. Finally, cycling has been proven to be beneficial for the planet, as it is a form of transportation that doesn’t involve pollution since no gasoline is involved.