Aero Marketing Group managing principal Jason Altzman has experience working with the U.S. Department of Energy and the U.S. Environmental Protection Agency to implement green racing initiatives. Additionally, Jason Altzman served as a partner of Go Green Auto Rally for five years.
Go Green Auto Rally brought new ideas to how people drive. The events taught eco-friendly driving techniques, and its focal point was driving-behavior modification coupled with new technology in the form of a smartphone app that gave real-time information on performance data. Go Green Auto Rally events were held across the country, and each event gave participants the chance to take a road test, using their newly learned skills to compete for a number of prizes.
The modification of automobile designs to make cars more eco-friendly can take years to implement, but Go Green Auto Rally informed drivers of immediate actions they could take on their own to reduce their carbon footprint.